Roy Hunter

Florida Marketing Consultants

August 2, 2009

http://www.mymarketingcompany.com

OK, so you built this fantastic website, published it, signed up for Google Analytics, check it each day and nothing is happening. Reminds me of a comment I made in previous article how so many people think if you build it they will come… Unless you are McDonald’s, Wall Mart, Home Depot… It just isn’t going to happen.

In that previous article I gave an example of how you can be creative when increasing your content to drive traffic to your website as a means of increasing your ranking in the Search Engine Result Pages or SERP’s for short.

That article can be found here: http://www.mymarketingcompany.com/wordpress/?p=18

In this article I am going to discuss another hands on approach.

The first thing you have to understand is generating traffic takes time. You should be devoting at least 3 hours a week to optimizing your new website, increasing the content by adding additional pages, writing blog articles, and chasing the people you want to look at your new website.

A fantastic way to drive traffic to your website is to write a blog. No matter what you do for business, I am sure there is something you can say about it. For example; you have a dog products business. You sell everything from collars to doggie strollers. You don’t think you can write anything about dog stuff? Sure you can, write an article about your newest product lines, mention some of the outrageous toys you have for sale. Do you sell dog training aids? Pick one and write an article how the aid is best used and what your professional opinion is about it.

Not only does a person that does not own the training aid get to see how it is used,  (which can persuade the buying decision) someone that just purchased one will also find your article informative if they are not sure how to use it.

People who are not your customers, who own dogs, are going to find your articles by searching for information on dog products on the Internet. If they do a search for “training aid reviews” and they find your blog on that training aid, they may become new customers when they discover you sell the product.

If you write an article about any product, mention you sell product in your store. Suddenly you are gaining customers that were not looking for your store, they were looking for information about a certain training aid they want to buy. They found your article, which led them to your store, and now they are your customer. It really is that easy and it works.

Another good way to find customers is by participating in online forums. Business forums about small business development and marketing are fantastic, not only can you learn something but you can promote your business at the same time. Every time you post a question or make a comment in a forum, put a link to your business in your signature. Talk about your business in your replies. Tell everyone “I have a dog product business and this is something that worked for me” or “I have a dog product business, can anyone give me advice how to”…

I am sure you get the idea.

Readers of those forums will own dogs. When they see a post from you and discover you have a dog business and the link is in your signature, they are going to look out of curiosity. If they see something they like, they are going to buy it.

There are a lot of interesting ways you can find customers, the main thing, be creative, get the word out. Someone will see your page and like what you are offering.

My marketing company exists to help people promote their business. That is what we do and nothing else. I write articles to give you, the reader, ideas how to promote your business. On our website we give you free tools to develop and promote your business.

We have over 3000 links to information essential to business and marketing development. It is a virtual library at your fingertips. I would encourage you to look at the directory, it is quite impressive. It is the same information I often use for my clients.

You can find it here http://www.mymarketingcompany.com/links.html

I have also recently added a marketing forum. It is a place where you can get free help and more ideas on marketing strategies, AS WELL AS PROMOTE YOUR BUSINESS! But to promote it you have to participate.

You can find the forum here: http://www.mymarketingcompany.com/forum/

I can not do everything for you unless you are willing to pay me a lot of money to do it. All I can do is give you ideas and some tools to use so you can do it yourself. It is up to you to either do the work or pay someone to do it. If you want your website to be seen, those are the only two choices you have. The internet is a VERY competitive place and you can not hit a home run unless you step up to the plate.