Marketing Plan Development for Sarasota and Tampa Businesses
Have you defined your business marketing objectives and strategies?
One of the most important steps your Sarasota or Tampa business can take to improve the effectiveness and efficiency of its business marketing efforts is to develop a comprehensive written marketing plan that clearly defines the organization's marketing strategy.
A well defined marketing plan guides your business in developing its marketing objectives, techniques, and campaigns. It also assists in deciding where to allocate marketing resources and in establishing a workable budget with the greatest return on investment.
A comprehensive marketing plan includes:
- The overall business objectives: What
you want to accomplish.
- An assessment of the market
environment: What factors may affect
your marketing efforts.
- A business/community
profile: What resources are
available – and who may be potential partners or collaborators for
marketing efforts.
- Market identification: The
specific groups or clients most interested in your product.
- Marketing strategies for different target markets: What is the best combination of
product, price, place, and promotion for each marketing segment.
- An implementation plan: How
to "Make it Work."
- The marketing budget: How
much you have to spend.
- A method for evaluation and
change: How to determine if it’s working and how to make modifications.
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