Keywords are the words and phrases search engines use to find your web pages and populate the search results. Poorly chosen keywords will have a negative impact on Search Engine Optimization – SEO – and result in low placement in search engine results pages.
There is a balance between choosing the right keywords to rank high in the search results and selecting words and phrases that focus on sales and service conversions. The purpose of our Keyword Research Services is defining the keywords that will provide the greatest return on your investment.
Our keyword research begins with discovering the terms that are most relevant to your website. We then provide further research to build a comprehensive list that can be used to optimize your website for organic search results placement, as well as to determine the best terms for AdWords and other pay-per-click advertising campaigns.
Knowing the keyword terms you can employ is only part of the equation. Your keyword report also will include the terms your competitors are using, which is essential information when bidding on terms to achieve higher placement than them in AdWords campaigns. The report provides data on the best terms to use so that your company can realistically compete on placement without spending too much on pay-per-click campaigns, thus saving your organization money.
The report from our Keyword Research Services will be correlated to each possible landing page of your website and include instructions on how to use those terms in your web pages. You will receive a copy of the report by e-mail, and we also will mail a hard copy for your records.
Basic Keyword Package – Single report with 100 keyword terms, enough to cover three landing pages, and 10 top-competitor pay-per-click terms - $300
Enhanced – Single report with 200 keyword terms, enough for six landing pages, and 20 top-competitor keyword pay-per-click terms - $425
Comprehensive – Full-site report, minimum of 300 keyword terms, 30 top-competitor keyword terms, and recommendations for your pay-per-click campaigns - $650
If you would like to subscribe to our online Keyword Research Services and receive your detailed keyword report, please complete and submit the form below.
Additionally, please include your mailing address. Your report will be e-mailed back to you, and we also mail a hard copy for your records.
If you have any questions you may reach Roy Hunter, the head of our research team at 1-800-523-1004.
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